Contribution to the Italian economic system
The TOD'S Group confirmed its commitment to support our country’s needs in 2016 too: in fact, the Shareholders' Meeting, called to allocate the 2015 Group net profit, allocated, in line with the previous year, some of that money, and specifically 1% of net profit, to support programmes that assist the least fortunate members of the local communities in the areas where the Group operates. Through this action the Group continued to provide economic support to voluntary associations that assist young people join the work force, economically disadvantaged persons and senior citizens, as well as promote the education and training of young people.
With this solidarity project, the Shareholders’ Meeting aimed to redistribute a portion of the profits recorded by TOD’S S.p.A. at local level, in those areas where it recruits skilled craftsmen, thereby reinforcing its already strong ties with them.
In 2016 the TOD’S Group also decided to provide its support to the population of the town of Arquata del Tronto and adjacent areas, which were struck by devastating earthquake in August 2016. As a tangible sign of hope and chance, TOD’S has chosen to build a new factory in Arquata, which will be erected on a piece of land of about 5,000 sq. m. that was acquired in November 2016 and which will employ young people living in the area.
In 2016 the Group worked with Save the Children again, in a campaign to raise awareness and funds, named “Illuminiamo il Futuro” (“Illuminate the Future”). The campaign is aimed to provide education and hope to children in the grip of poverty through the creation of Punto Luce centres and special education centres in the poorest areas of the Italian cities, where children and teenagers may study, play and carry out sports, cultural and recreational activities. Within this project, the parent company TOD’s S.p.A. has contributed to the construction of the Punto Luce Barra, in Naples, a place of gathering of about 160 sq. m., with a sports area of about 4,300 sq. m., which hosts two sports fields and green areas for playing and leisure activities. The centre is a real educational and cultural centre for children and teenagers and is intended to become a local hub for educational services, schools, social services, other local associations and for the boys and girls involved with a view to the co-planning of the activities of the Punto Luce centre, thus providing a support to their growth and encouraging social aggregation and inclusion. The spaces, which were fully refurbished by Save the Children, to which TOD’S gave its contribution in 2016 too, host a number of free activities for children and young people aged between 6 and 16: physical and sports activities, creative workshops, circus, theatre and music workshops, study support, education on the responsible use of new media and a children’s library.
A further social project was started in Autumn of 2016 at San Patrignano, a well-known community (N.G.O.) which welcomes addicted and marginalised people, supporting them in the search for their own path through a journey of recovery. The TOD’S Group collaborated with the Community by providing leather and know-how for a collection of bags and small leather goods, which was fully realised by the members of the Community in their workshops, and also supported their marketing. All the proceeds of this project will be used by the Community for the implementation and financing of its own projects, so as to become a key training and motivational tool for the young people living in San Patrignano.