Tod's and the Colosseum
Rome, July 1st 2016
Tod's for Colosseum
The Tod’s Group, one of the world’s top Made-in-Italy fashion brands, is supporting the restoration of the Colosseum, the renowned symbol of Italian history and culture and a monument cherished by all Italians.
This is a patronage project that will yield no financial, advertising or commercial returns to the company: its only aim is to protect and promote the historical and cultural heritage of our Country.
Diego Della Valle, President and CEO of the Group, is proud of this initiative, which arises from a desire to protect and promote Italian culture, a key resource for companies working in Italy and abroad.
This commitment, born of a sense of responsibility toward the community, reflects our belief that investing in Italy’s culture, traditions and expertise can make Made-in-Italy products more competitive and create new opportunities for the people who live and work in this Country.
It is an important initiative, which has already become an example emulated by other companies and individuals proud of our culture and our Country.
The Tod’s Group has also undertaken to create a non profit association, “Amici del Colosseo”, formed for purely social purposes, to promote the restoration project and other initiatives designed to raise awareness of this iconic monument.
The “intervention plan” for the restoration of the Colosseum follows a project defined by the Commissioner for the Archaeological Areas of Rome and Ancient Ostia, in collaboration with the Special Superintendent for the Colosseum and the Rome’s Archaeological Heritage and financed by the Tod’s Group.
The first phase of the restoration works, which began in 2011, has now been completed with the renovation of the northern and southern prospectus, extending over an area of ca 13,300 m2, and the installation of new gates to replace the old arch closing system.
The monument attracts about 5 million visitors a year. The renovation works required precise scheduling to be able to keep the monument open to the public throughout the restoration process.
As a result of the works completed so far the Colosseum has been restored to its original splendour.
The cleaning system defined jointly with the Superior Institute for Conservation and Restoration provided for the use of nebulised water at ambient temperature and atmospheric pressure, without any solvents or any other substances added. The system was able to remove incoherent dust deposits and dissolve black incrustations, even very adherent ones, while leaving the patina of time and any traces of colour unaltered. Teams of expert technicians and restorers worked simultaneously on different areas of the site.
Salient figures of this initial phase of the project:
• 10,150 square meters of travertine surfaces restored
• 1.700 kg of different colour and graininess lime and inerts
• 13.000 photos taken to document the Colosseum Restoration
• 1.200 sqm of gates, frames and iron parapets
• 81.895 identified elements in the northern and southern prospect
The plan foresees the restoration of the ambulatory and basements of the Colosseum, the retrofit compliance and implementation of standard equipment and the creation and repositioning from internal to an external visitors’ service and reception area.
The new service centre will be built on the earth bank situated on the south side of the inner oval of the Colosseum.
This new exterior facility extending over about 1,600 m2 will accommodate a structure forming a huge round space 30 m in diameter. The reception area, the ticket office and a bookshop will be housed in a rotunda topped by a low dome, and the service functions will be distributed all around it. A bar-cafeteria area will also be provided for.
For the other structures and items to be renovated (passageways, hypogeums and plants), a number of pilot sites are being used to work out the most appropriate specifications for use in the calls for tenders.