The brand’s history dates back to the early 1980s in the US, when Diego and Andrea Della Valle discovered the work jackets worn by the Maine fire department. Realising their potential, they took over the Fay brand, a specialist producer of technical garments for fishermen and firefighters, bringing it to Italy with a very clear idea: to adapt workwear into the urban environment.
The work jacket became an excellent solution for city life, and was soon elevated to cult status in capitals worldwide: the “Fay 4 Ganci”. The iconic jacket has constantly been redesigned and is now accompanied by a clothing range – focusing on outerwear – that stands out for materials with technical treatments, painstaking attention to detail and ultra-practical designs.
Deeply rooted in tradition and timeless elegance, today Fay continues to encapsulate its essence, combining the innovative materials and timeless features synonymous with authentic Italian outerwear: style, excellence and versatility.
Fay Archive
FORGED IN THE USA, COOLED IN ITALY
The journey around the brand’s Archives began in 2019, bringing together the true spirit of American workwear with innate Italian style. Fay Archive returns to Fay’s DNA, celebrating its origins and widening them to suit every possible type of adventure, from city life to the great outdoors.
The result is a contemporary take on the glorious “Fay 4 Ganci”, adding new chapters to a story brimming with versatile clothes that can be worn forever, timeless icons, immune to passing seasons and fads. Owning a Fay Archive means expressing an outdoor attitude that is always in tune with the times.
AD Campaign FW 2024/25
The lines and materials of the historic “Fay 4 Ganci” have been reworked, but its timeless elegance still remains unchanged. Inspired by the uniforms worn by American firefighters and crafted from ultra-resistant nylon cordura, the “Fay 4 Ganci” jacket has become a must-have item of clothing.
This highly distinctive design was created for modern, cosmopolitan, active and exclusive men and women who love to surround themselves with “special” objects that reflect their casual-chic tastes.
Contemporary, versatile and tailor-made for the city. Redefining classic style, the Morning Coat is an iconic double-front raincoat for men. Available in different fabrics, it boasts clean lines and refined details. It offers a dynamic take on day-to-day wear.
A feminine take on a quintessential icon, the 3 Ganci features a corduroy collar and canvas and split-leather details that immediately evoke the brand’s DNA. Constantly updated, the choice of materials demonstrates stylistic development fuelled by research and experimentation.
The tulip silhouette and enveloping collar make this iconic coat, complete with three-hook fastening, stand out from the crowd. Feminine without being predictable, it offers balanced proportions and the perfect fit. Highly versatile and casual, it’s perfect at all times for city life on the go.
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